Fuelled SEO is a B2B SEO agency for Australian businesses that sell to other businesses: manufacturers, wholesalers, professional services, software companies, industrial suppliers and consultancies. B2B search is different from consumer search. Fewer people search, but each lead can be worth far more, buying decisions involve several people, and the sale can take months. SEO for B2B needs to reflect that, from the keywords you target to how you measure success.
Fuelled SEO is run by Darren Franklin from Kurri Kurri in the Hunter Valley, near Newcastle NSW, and works with businesses across Australia remotely. For an overview of our full service, visit our Australian SEO agency page.
Why B2B SEO needs its own approach
Long sales cycles
A B2B buyer might find you through Google, read three pages, leave, come back weeks later through a different search, download a spec sheet, and then send an enquiry after checking with their manager. If you only judge SEO by enquiries in the same month, you will undervalue it. We plan content for each stage of that journey and track the steps along the way, not just the final form submission.
Low-volume, high-value keywords
Many B2B search terms have small volumes. A phrase like “industrial conveyor maintenance Hunter Valley” might be searched only a handful of times a month, but one enquiry from it could be worth a large contract. Keyword tools often show these terms as zero or near zero. We look beyond the tools, using your sales team’s language, customer questions, competitor pages and Search Console data to find the terms that bring in qualified buyers.
Several decision-makers
The person searching is often not the person signing. An engineer may research the technical fit, operations may care about lead times and support, and finance wants pricing and risk. Good B2B content answers each of them, so whoever lands on your site finds what they need to move the conversation forward.
What our B2B SEO services include
- Keyword research built around how your buyers describe their problems
- Service and solution pages for each core offer
- Industry pages for each sector you serve
- Decision-maker content: guides, comparisons, specifications and FAQs
- A structure for case-study-style content
- Technical SEO and site architecture
- Ethical link building from relevant industry websites
- Lead tracking and monthly reporting
Service and industry pages
Many B2B websites describe everything on one “Services” page. That makes it hard to rank for any single service. We build a dedicated page for each core service, with enough detail for a buyer to judge whether you can do the job: scope, process, standards, turnaround, typical projects and what you need from them to quote.
Industry pages do the same from the buyer’s side. A mining company and a food manufacturer may buy the same service for different reasons and with different compliance needs. A page for each sector you serve lets you speak to those needs directly and rank for searches that include the industry name.
Content for decision-makers
B2B buyers search for answers well before they search for a supplier. Content that helps them understand a problem, compare options or build a business case puts your brand in front of them early. Useful formats include:
- Buying guides and checklists
- Comparisons between methods, materials or approaches
- Pricing explainers showing what affects cost
- Technical explainers and specifications
- Answers to common objections and procurement questions
Case-study-style content
Case studies are some of the most persuasive B2B content, because they show buyers what working with you looks like. They have to be real. We’ll give you a structure (the client’s problem, what you did, the outcome and what the client said) and ask you to supply the details from your own projects, with permission from your clients where needed. We then optimise and publish them. We won’t write case studies from imagination.
Lead tracking for B2B SEO
Rankings and traffic are useful signals, but B2B owners want to know about leads. We set up tracking for form submissions, phone clicks, email clicks and key downloads, and tie them back to the pages and searches that brought people in. Where your CRM allows it, we help you record which leads came from organic search so you can follow them through to closed deals. Our monthly reporting is transparent and shows what’s working and what isn’t.
Technical foundations and links
B2B websites often have product catalogues, PDF libraries, legacy pages from old rebuilds and gated content that search engines can’t reach. Our technical SEO services sort out crawling, indexing, redirects and speed so your content can rank.
Links from relevant, credible websites help a B2B site build authority. Our link building services use manual blogger outreach on real, established websites, and are 100% non-PBN. For larger organisations with big websites, multiple divisions or several stakeholders, our enterprise SEO services may be the better fit. Accounting and legal firms can also see our pages on SEO for accountants and SEO for lawyers.
How our B2B SEO agency works
- A deep technical and backlink profile audit.
- Competitor gap analysis and an anchor text strategy.
- Custom prospecting and manual blogger outreach.
- High-value content creation and editorial placement.
- Indexation verification and transparent monthly reporting.
Before recommending keywords, we’ll want to understand your sales process, average deal size and best customers.
B2B SEO pricing
Ongoing B2B SEO runs on our monthly SEO packages: Monthly Starter Linking at $1,500 a month, Gaining Momentum at $1,799 and Full Revs Monthly at $2,100 (AUD, GST included). There are no lock-in contracts. Competitive national markets may suit our SEO Domination packages.
Fuelled Monthly Packages
Month-by-month link building with no lock-in contracts. Links that build authority and ruffle your competitors' rankings.
From $1,500 AUD/mo incl. GST
SEO Domination
Our ultimate enterprise-level ranking packages for the toughest competition, major cities and national SEO.
From $5,600 AUD/mo incl. GST
Google Business Profile
A comprehensive package to power up your Google Profile, essential for local rankings and Maps visibility.
From $850 AUD incl. GST
Expect measurable movement in three to six months and stronger results over six to twelve months. Given B2B sales cycles, the leads from that work may take longer again to turn into revenue. We don’t guarantee rankings.
B2B SEO FAQs
Is SEO worth it if my keywords have low search volume?
Often, yes. In B2B a handful of qualified enquiries a month can be worth more than thousands of consumer visits, so the value of each lead matters more than the volume.
How do you measure B2B SEO results?
We track rankings and traffic, but focus on enquiries, calls, downloads and, where your CRM allows, which organic leads become customers.
Do you write case studies for us?
We provide the structure and optimise the final page, but the project details and results must come from you. We don’t invent client stories.
Should we gate our whitepapers and guides?
Gated content can’t rank because search engines can’t read it. A common approach is to publish a useful summary page that ranks, with the full download behind a form.
Can you work with our in-house marketing team?
Yes. We can handle the technical work and links while your team writes content, or provide briefs for your writers.
Grow your B2B pipeline through search
Call Darren on 0478 928 857, email darren@fuelledseo.com.au, or use the contact page to tell us about your business and buyers.